A page is a sequence of sections, and a section is a formula of elements. Every pattern below is rendered, not described — pick the formula, not the picture. Then run it through the transformation grid when the baseline stops working.
There are no inline navigation links in this system. A header carries the mark, the name, one button that opens everything, and one commercial action. Every site section, however deep, is reached through the Menu — which means the bar never grows, never reflows awkwardly on a tablet, and never forces the choice of which five links matter most.
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Ryan PerezMenuBook Ryan
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Mechanics
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Never in the bar
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Grid 01
Section transformation grid
Any section, twelve directions. Run this when a section technically works and still converts nothing.
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Grid 02
Feature section, ten ways
Baseline: headline + three feature cards
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Grid 03
Testimonial section, eleven ways
Baseline: quote + name + portrait
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Documentation
What every pattern has to carry
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Sequences
Five pages, in order
Sections are half the system. The other half is the order they arrive in — each step below names the pattern to use.