Ryan Perez · Section system

The section system.

A page is a sequence of sections, and a section is a formula of elements. Every pattern below is rendered, not described — pick the formula, not the picture. Then run it through the transformation grid when the baseline stops working.

Anatomy Context · Attention · Explanation · Visual · Structure · Evidence · Interaction · Action · Navigation · Background · Transition
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Standing rule · every header on every site

Four elements. Never a fifth.

There are no inline navigation links in this system. A header carries the mark, the name, one button that opens everything, and one commercial action. Every site section, however deep, is reached through the Menu — which means the bar never grows, never reflows awkwardly on a tablet, and never forces the choice of which five links matter most.
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Ryan Perez Menu Book Ryan
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Mechanics
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Never in the bar
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Grid 01

Section transformation grid

Any section, twelve directions. Run this when a section technically works and still converts nothing.
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Grid 02

Feature section, ten ways

Baseline: headline + three feature cards
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Grid 03

Testimonial section, eleven ways

Baseline: quote + name + portrait
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Documentation

What every pattern has to carry

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Sequences

Five pages, in order

Sections are half the system. The other half is the order they arrive in — each step below names the pattern to use.
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